The Ugly Truth about Trays … and Why We Don’t Sell Them.
Most teeth whitening salons sell trays that are filled with Carbamide Peroxide (CP). This is an inferior whitening agent. This is why you really must compare teeth whitening solutions. The problems with trays and CP are numerous. First, CP really doesn’t whiten teeth much at all. It first must break down into Hydrogen Peroxide (HP). Other by-products of this chemical process are urea (yup, the main nitrogen-containing ingredient in urine and fertilizer) and ammonia…yuck! Once activated, the CP takes about 15-30 minutes to fully breakdown into HP. And guess what? By the time this happens, your 15 minute treatment is pretty much over! CP treatments are best suited for home use where the trays can be worn for several hours or even over night. The next problem is with the trays themselves. Even though they are made of clear plastic, the tray attenuates some of the LED light, thereby further reducing the effectiveness of this method.
‘Natural White’ verses ‘The Other Guys’
Bait and switch…most tooth whitening salons lure you in with special discounts and promotions. Virtually all these enticing offers are going to be preformed with trays filled with CP. But of course, when you get there, they’re going to try to up sell you on the HP treatment or worse yet, just over charge you for a glorified home treatment performed in their chair. Do yourself a favor and call and ask, “Do you offer whitening trays?” If the answer is “Yes,” well, you can take it from there. That will
not happen here at Natural White. In fact, we don’t even have trays or CP in our inventory. Everyone gets HP treatments, applied with an applicator pen, and accelerated with a true Cold Blue LED lamp.
How Do We Compare to ZOOM®?
ZOOM!® has been the industry standard for the most effective whitening for years. It utilizes prescription strength hydrogen peroxide and it does do a great job at whitening teeth. But, for about $500, that’s a bit expensive! Our process is virtually identical to ZOOM!®, except that we use the highest strength NON-prescription strength hydrogen peroxide and our prices are less than HALF of ZOOM!®. So whats the difference in results? Dozens of clients that have done both ZOOM!® and our Natural White Process have reported that the results are exactly the same. On the other hand, the risks associated with ZOOM!® are substantial. The biggest risk is chemical burns on the gums from the much higher strength peroxide. Therefore, the dentist must first applied what is called a gingival barrier to the gums. The risk of tooth sensitivity is much greater too. We had one client tell us that the sensitivity during the ZOOM!® was so bad he had to walk out half way through the process. We feel that as the concentration of peroxide increases the degree of whitening levels off. This is similar to adding more detergent to your laundry…its not going to make your clothes any cleaner, but the risk of problems increases. Until now, ZOOM!® has been the undisputed king of whitening. But with the advent of our Natural White Direct Application Kit, we can honestly say, there’s a new king in town.
The Scientific Research
Here are links to several scientific studies undertaken at research centers and universities on teeth whitening. These studies demonstrate how hydrogen peroxide is superior to carbamide peroxide, and why light-activated teeth whitening works best.
- Light enhances the tooth-whitening effect of peroxide: Journal of the American Dental Association
- Light enhances the tooth-whitening activity of bleaching kits: SUNY at Buffalo
- Hydrogen peroxide gives better results than carbamide peroxide: University of Florida, Gainsville
- Hydrogen peroxide safe, even when used over a long period of time: University of Florida, Gainsville
Dentists typically charge between $300 and $700 for various types of whitening procedures. They offer little to no advantage over our application pen. Our regular retail prices are $129 for a 15-minute session, $189 for 30 minutes, and $249 for our 45-minute session that comes with our Results Guarantee. Please call us for details and current specials that we are running. It pays to compare teeth whiteners! Ask about our Internet Specials.